As a beauty or nail salon owner, you understand the importance of building a relationship with your clients. You’ve worked hard to earn their trust, and you’re always looking for ways to enhance their experience with your business. Adding retail products to your salon is a fantastic way to achieve both of these goals. By offering high-quality solutions to common beauty concerns, you can deepen your clients’ trust and loyalty while generating additional revenue.
Not only can adding retail products to your salon generate more income, but it can also benefit your clients. By offering solutions to their beauty concerns or providing products that can help maintain their nails between appointments, you’re providing a valuable service that can improve their overall satisfaction with your business.
Your clients come to you for more than just a service
It’s important to remember that your clients come to you for more than just a service. They trust you and value your expertise. By offering them products that can help address their beauty concerns, you’re providing a solution to a problem they may not have even realised they had. This can deepen their trust in you and your business and lead to increased loyalty over time. So don’t fall trap of thinking you’ll sound like a sales person by offering a product at the end of their service, this is the wrong mindset and is not what your clients are thinking at all!
80% of your clients want to buy from you, not from other stores
This statistic is a powerful reminder that your clients are already primed to spend more money on beauty products. If you don’t provide them with the option to purchase products in your salon, they’re likely to go elsewhere to find what they need. By stocking your shelves with products that address common beauty concerns, you’re providing your clients with a one-stop-shop that they’ll appreciate and take advantage of.
Easily increase your revenue by $500 – $1,000+ p/wk with retail
This is also a strong way to increase revenue without the need for a hands-on service. Moving to online retail with your products will also create a passive income stream from recurring sales. Perhaps the most compelling statistic of all is the potential revenue boost that comes from adding retail products to your salon.
By offering a selection of high-quality beauty products that address common concerns, you can significantly increase your weekly revenue without having to add additional appointments or services. Additionally, moving your retail business online can create a passive income stream from recurring sales, allowing you to generate even more revenue with minimal effort.
Selling on your website can also increase your passive income
By setting up an online store, you can expand your reach beyond your physical salon and generate passive income from recurring sales. An online store also provides an opportunity to connect with potential clients through digital marketing efforts, such as social media and search engine optimisation. It’s a low-cost way to maintain a store, and the profit margin can be quite high, making it an attractive option for generating additional revenue.
By combining in-salon retail with an online store, you can maximise your revenue potential and continue to grow your beauty or nail business.
So, how do you get started?
The first step is finding out what you want to offer your clients and what benefits them with your particular service. For example, we provide our Nail Techs and salons a wholesale Nail Serum creation service. This is where you can choose packaging, select from over 35+ Nail Serum scents and then add your own labels to use and sell these serums in-salon. Or simply choose from our ready-made starter kits!